But yesterday, I took a hike up to the neighboring town, called San Jose Succotz. It's also right on the Mopan River, and very near the ruins of Xuanantunich, where I horsed around, the other day.
Ahem.
Succotz was just a sleepy, bucolic place populated with friendly people. It was Sunday, so nothing was really open, but that didn't much matter, because .... there wasn't really anything there to BE open.
But Bless the Chinese grocery merchants. They're open seven days a week. A bunch of drinkable yogurts and a bag (way too full) of sweet rolls, made with whole wheat flour, kept me fueled for that hike. Time out: about 4hrs.
After cleaning up and resting in the a/c, a bit, I went down to the hotel lobby.
[This is going to get a bit long and detailed. It may not hold general interest. If you want to skip it, or you find yourself nodding off ... skip on down to the bold, black line, below, and I'll return to more conventional travel narrative stuff !]
The two Steves were there. It just makes sense that there were two. Why ? I've stopped asking.
Steve R is a Canadian ex-pat -- age 45. He used to own the hotel.
Steve L is a US (Hollywood, CA, and Florida) ex-pat.
We talked a lot about ... well ... everything. It started with Belize info. Steve R is -- among other things -- a real estate and relocation guy who's been here a while. He's a treasure trove of information.
Then, we talked about the hotel, and how to increase its revenue. They asked me my opinion on a whole laundry list of things, "as a typical guest," and -- eventually -- I told them my thoughts.
In short, Benque Viejo del Carmen is NOT on the map. San Ignacio -- up the road -- is. They share the same access to the same attractions (mostly natural/adventurous/outdoorsy), but San Ignacio has critical mass, infrastructure, and has spent marketing dollars.
If you build it, they will come. San Ignacio did. Benque ... would have to. It's actually closer to most of the region's attractions, but lacks adequate infrastructure to create the tourism draw.
I told them that the town's marketing brochure listed about a dozen Benque attractions, none of which was particularly interesting. I said that it should be marketed regionally -- the same stuff that San Ignacio touts.
They got all giddy. The grabbed a poster that they'd created. On it, they listed 125 attractions within something like an hour away.
I told them that the poster -- while excellent -- was too late. Get the marketing online. Make all 125 things clickable links, and make sure your hotel guests have a way to get to each of those things, including a guide where necessary.
The conversation was getting really great. I enjoy the business of business.
Are there business owners who might stand to profit to whom you can turn to form a Tourism Board to aggregate a few marketing dollars ? Is your website up to date (hint: not even close) ? Do you have access to guides ? Who's your customer ? What happened to the Mopan River Resort (all-inclusive, expensive) -- now defunct -- across the river ? What sort of occupancy rates was it running ?
Then we talked about the facility. Again, to short-hand the conversation: should we put TV's in the room ? Do people want to watch TV ? Would they pay for it ??
I'm not typical. Because I'm visually impaired, I love/need TV.
But won't it detract from the natural beauty of all this domestic hardwood ??
Buy two flat screens. The rooms ARE wired for them. Put a flat screen in each of two rooms. Add a $$ premium for those two rooms. Update your website. See if people want the TV enough to pay for it.
"Oh, YEAH. Like a test ???"
"Yeah. A lot like a test !"
Steve L offered to whip up a blender full of Pina Coladas. It seemed rude to say no, at that point, so ... I didn't.
What about that killer rooftop deck you guys have. It's a million dollar location, but you're doing NOTHING with it. I walked up there, snapped a few pics, and walked RIGHT back down ?? Why not put your restaurant seating up there, and turn the (rather silly looking) lobby into a seating area with books and coffee where people could use the WiFI.
Leave a NICE table or two -- smallish -- for breakfast service and/or bad weather. If the food service goes over well, add a bar and a flat-screen TV to bring in the locals.
But before you spend any serious money, you have to understand your market, what they want, how much they'll spend, and how many locals are looking for a new place to drink. Will they want beer ? Blended drinks ? Cheap food ? High-end food ? How much will they spend.
"Test, test, test," I said, and have the ability to modify your website easily and frequently TO test.
This went on a while. We talked about the Capital Expenditures it would require, and Steve L was getting tense. Steve R was getting excited.
But I knew why each was feeling why they were.
Steve L had lost just about every cent he had when he got screwed over by his Homeowners' Association, felt he had no choice but to litigate (it all revolved around black mold), and got savagely beaten by the courts.
The real estate guy, and erstwhile entrepreneur, Steve R, on the other hand, still retained a good dose of optimism and enthusiasm for just the sort of project I described.
I mentioned that to them -- that Steve L had "learned" to see doom and gloom, to expect the worst, and to see the potential horrors that lurked behind every dark corner. He'd LEARNED that -- I added -- when he lost faith that there was any semblance of justice in this world, and that -- if you WERE good, and if you DID good -- good things would happen.
He nearly began weeping. He simply said ... "You're so right."
But -- me being me -- I asked Steve R if HE had gotten through this life unscathed.
Long story short: ab-so-LUTE-ly not.
Two major crises:
1) He bought a distressed property in downtown Niagara Falls, Canada. Then, the casino began to buy property blocks away. The City wanted him to sell, couldn't take the property under Canada's Expropriation laws, but .... started screwing with him, through fallacious Building Code Violation issues.
Now, Steve R went to law school AND had some stones. He pushed/fought back at every turn, eventually filing a lawsuit against the municipality under several causes of action.
The story is WAY too complex for me to tell, but ... in the end ... the Fire Marshall's spot inspection revealed that a tenant's (in Steve's building) smoke detector lacked a battery. It was a Chinese restaurant, and the tenant had disabled it, to keep it from going off constantly.
Steve refused to pay the fine.
They jailed him.
He was sentenced to 15 days in a Provincial jail, but ... due to overcrowding ... he had to serve half that time in a maximum security prison, among the murderers, rapists, and other serious offenders.
He was there when a prison riot broke out. He saw an inmate get violated.
Horrible stories.
For not having a battery in a smoke detector in a commercial property that HE owned, and that the City (family ties to the casino owner/operators) wanted to take.
2) Steve was a successful real estate broker and investor. He had bought himself a luxury home, out of foreclosure. It was something like 12,000sf. Needed work. He did the work. Lived there with a girlfriend, and -- at one point -- two contractors and THEIR wives/significant others.
The relationship between Steve and his girlfriend ended, maybe not well.
A few months later, the ex- swore out an affidavit to the Canadian authorities that Steve had a stockpile of automatic weapons in the house.
And then fled to Florida.
Canadian police, the RCMP, and the SWAT team breached his house, used explosives to breach the front door, smashed in dozens of windows to enter, and used a total of 14 flash-bang grenades to neutralize any who might be inside.
They destroyed the house in their efforts to find the weapons cache. They found nothing. He was charged with no crime.
They stole the Digital Video Recorder that was attached to the home's security system, and had recorded the entire affair from numerous angles.
But they didn't know that the cameras fed a separate hard drive in a basement computer system.
Steve sued. The Plaintiffs were six -- Steve + his SO, and the two contractors and THEIR SO's.
The government offered $600,000 in settlement. Steve wanted to settle, but the other four didn't.
Fast forward: when it came time to take the matter to court, the other four had no funds to pay the Attorney's fees to take it to trial, and Steve -- a lawyer -- wasn't willing to gamble everything HE had (particularly after spending $80,000 to repair the damage that the police had done TO the house) on a trial.
These two men -- nearly the same age, and about the same age as I am -- pretty much fled their North American homelands because they were convinced that the oft-touted "freedom" they had always thought they enjoyed .... was either a myth, or on the rapid decline.
They got my story. They asked a thousand questions. They simply knew that I was a club member, and began doing a MUCH better job of giving me The Good, The Bad, and The Ugly of Belize.
"If you're Spanish is okay, I honestly wouldn't recommend Belize, Neil. Simply NOT enough bang for the buck, here."
I couldn't agree more.
Years ago, I would have chalked the stories of these two up to pure bull-puckey, or half-truths, at best.
Not anymore. I know that every single thing they described COULD well be true, just AS they told it.
I've been divorced from "The Just World Hypothesis --" that if you are good, and you do good, good things will happen to you, and that -- if something bad happened to you, it's because you're a bad person.
So have they.
And none of us particularly knows what to do with it. So we ate Black Angus beef burgers, drank pina coladas, and fended off Harry, the Eclectus Parrot, who wanted to eat everything that WE were eating.
------------------
And that was yesterday.
Today, I was determined to hike to Arenal -- the little town that straddles Belize and Guatemala. It's allegedly charming, about nine miles away, and takes you through some jungle.
Only, I wouldn't do the walk if it's raining. The roads will wash out.
But it WAS raining, and I DID do the walk.
Got an early start. Got some liquid (drinkable) yogurts and a few sweet rolls from the grocery, and headed out.
First it drizzled, then it pretty much poured.
Ah, well. Shorts, synthetic-fiber t-shirt, waterproof hikers, wool socks, and a raincoat that did cover my backpack and could cover me.
It WAS a beautiful walk. The road DID get pretty muddy. It was through the jungle, and up and down hills. What amazing country, around here.
Since it was pouring in Arenal, I saw few people. Those that I did see mostly peered out at me from inside their homes. What I DID encounter, up close and personal, though, were quite a few horses, ducks, chickens, roosters, and turkeys -- and the occasional pig and/or piglet -- roaming the streets.
But the rain was fierce. No photo ops.
I found the famous swinging bridge that -- while the town IS alleged to straddle the Guatemala/Belize border -- puts you SERIOUSLY into Guatemala, when you walk across it -- taking your life into your own hands. It is NOT in very good shape :-)
So ... having spent only about 20 minutes IN Arenal, I saw the bridge and hop-scotched my way across the missing boards, to the other side. Arranged my raincoat as a bit of a shelter, and snapped just a couple of pics.
I started walking north, toward the border town of Melchor de Menchos (Spanish for ... Boy ? Is you nuts ???), but the hills were getting steeper, and the traction was fast disappearing. Mud-skiing describes it pretty well.
The remnants of some sort of old Japanese pickup were bouncing buy, and the kid offered me a (paid) ride to the border. For the record, accepting this ride was NOT admitting defeat. the truck was wet and muddy, too, and had to struggle occasionally for traction, JUST as I did :-)
But we got to town.
Still raining. Blah !
I snapped a few pics of Melchor, walked around just stuffing my face with those sweet rolls like I'd been starving for weeks, drank another yogurt, and enjoyed being rather obviously NOT one of the locals for a while.
It's a border town. MANY more shops than Benque. Much larger population. Very Guatemalan. Felt quite safe and lively.
Now, it's time to see if I can get back into Belize the legal way: at the border crossing.
But -- legally -- I'd never LEFT Belize. I had no exit stamp in my passport.
I lined up for Immigration. I told my story.
Wait: WHERE are you actually staying ?
WHERE did you cross ??
WHY don't you have a stamp in your passport ?
HOW LONG have you been gone ??
WHY didn't you stop at Immigration, at Arenal (because there isn't such a thing....) ?
You have to love Belize. Eventually, she through her hands up, handed me back my passport, and waved me through.
I don't think a lot of people make this trip -- particularly on foot.
I walked back to the hotel, got out of the wet clothes, and laid down. Nap. Big ol' nap.
I probably walked for the better part of four hours -- maybe 12 or 14 miles -- but in pretty lousy conditions.
But when you're wet, you're just wet.
And it wasn't cold.
So ... for the pics, from today and yesterday ... with annotations best I can manage.......
The view from the highest point in Benque |
The view OF Xuantunich, FROM the highest point in Benque |
I finally got to see The House. I hear it's 40,000sf ... or something |
Been closed a while. Million dollar view. $1.7 Million price tag, if you should want to buy it |
But I think it needs some work |
Frogs ... have risky lives, here -- even big ones ! |
The famous church, in Benque ... whatever it's called |
Oh, yeah. That :-) |
The border crossing, from Belize side, TO Guatemala. Didn't go, yesterday |
The duty-free |
THIRD World problems: human trafficking |
Into San Jose Succotz |
Stacked and stickered. This is how we do it, People ! |
Jinx, Boys. It's the cops ! |
E-mail really HAS put a damper on snail mail, hasn't it ? |
Today. The Guatemalan side of the swing bridge |
Dirty clothes just don't wash themselves. DAMHIKT ! |
Melchor de Mencos, Guatemala ... from the POV of an illegal alien -- ME ! |
Is it me, or did we just witness the genesis of what could be a pretty sweet little business for yourself down there?
ReplyDelete:-)
DeleteReally interesting thought, Bill.
Sitting around the table, over drinks, and BS'ing with aware, motivated, savvy, and educated business types -- who simply might be missing an opportunity or two -- is a pretty far cry, though, from helping hapless, under-capitalized folk for whom you'd really have to do, and package, all the research, including pro forma ROI analyses and the data to back up your projections.
And explain the logic to every single step, piece by piece.
The two, here, are medium-level players in a small market.
The truly small players wouldn't/couldn't be bothered, or pay, or -- likely -- understand the ROI of ... ROI :-)
Note: THIS is really emblematic of much of this/these country/countries !
The truly large players ... may well spend serious money, but I have no idea with whom.
Of course, if I could stay at their resorts for a few months while it all played out .... ;-)
I'd need IT backup, though. Preferably somebody who's tackled the challenges of thick accents in unfamiliar areas :-)
I've got to assume that there are more players like the "two Steves" who could benefit from your help down there. Hospitality, Eco-Tourism, Export, etc, etc. I have a friend who has opened a marketing company in Bishop, CA focusing on the social-media aspect - and she's working with smaller clients. We're not talking tens of thousands of dollars per contract - just a grand here or there. Luckily, if you pick the right base of operations - that might be all you'd need.
ReplyDeleteAnd I'm thinking that you probably have an entire marketing, graphics, and IT department just in your Facebook friends list ;)